#12 Edition of The Daily Grind

In today’s newsletter:

  • What consumers really want from brands on social: Consumer insights derived from data.

  • Tech is gamifying your sleep: A closer look into how tech is making sleeping more fun.

  • Foreign investments pouring into India’s Bond market

  • Apple’s plan to 5X production in India and a whole lotta more….

What do consumers really want from brands on Social?

Social media usage continues to rise, with 53% of consumers reporting increased usage over the last two years. Let’s take a closer look into consumer psyche:

  • 68% of consumers primarily use social media to stay informed about new products and services.

  • Access to exclusive promotions and deals is the second biggest reason consumers use social media.

  • Only 25% of consumers believe brands need to align with specific values to be memorable.

  • Responding to customer inquiries is the best way for brands to make a lasting impact on social media, according to 51% of consumers.

  • Personalized responses are expected by 70% of consumers, and 76% value quick brand responses.

  • AI plays a significant role in meeting consumer demands, with 81% of marketers reporting positive impacts on their work.

  • AI is expected to further enhance content creation and data analysis in 2024, with 78% seeing increased creativity and 73% improved efficiency.

  • Marketers plan to use AI for customer self-service tools (54%), streamlining social media workflow (50%), and automation of customer service inquiries (47%).

  • 35% plan to use AI for training purposes, but 42% of consumers express apprehension towards AI.

The key takeaway is to have a kick ass customer support team that doesn't make you wait and actually comes back to solve the issue.

As social media evolves, marketers must embrace new technology while navigating the delicate balance between AI efficiency and consumer trust.

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Tech is gamifying your sleep:

If counting backwards from 100 doesn’t help you fall asleep, you might wanna consider wearable tech. According to The Wall Street Journal, people are using wearable tech to track their sleep:

  • The Oura Ring, which retails for $300 plus a monthly membership, uses infrared LED lights to track biometrics.

  • The Whoop wristband requires a $250 annual membership and uses an app to track bodily stats.

  • The Apple Watch has a sleep app that lets users track time spent in each sleep stage.

People are using mouth taping, sleep masks, blackout curtains, and smart alarm clocks just to get some shut-eye. The hashtag #sleep has amassed 37.6B+ views on TikTok alone.
... there are people keeping score. So it’s not surprising that sleep tracking is being gamified.

Pokemon Sleep tracks sleep and rewards players with higher scores and more Pokemon depending on how they snooze. The app, released earlier this summer, has already been downloaded 10m+ times.

There’s also Sleepagotchi, an app that rewards players for sticking to their sleep goals, which has raised $3.5m in funding.

On my way to download Pokemon Sleep still to get the worst score ever. If you wanna read the original full article(click here).

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  • Tinder is attempting to swipe $499 per month from its most active users with a pricey new subscription service called Tinder Select. The dating app plans to offer the service to less than 1% of its members, who will have access to “VIP” search, matching, and conversation features that aren’t provided with its current paid plans.

  • Samsung is working with MrBeast to get Gen Zers to embrace green texts.(Remember our last week’s newsletter, we’re always keeping you ahead of the curve)

  • Apple plans to 5X production in the next 5 years in India.

  • Optimism Foundation sold off $157M worth of tokens in a private sale. There were seven buyers and the tokens are subject to a two-year lockup.

  • Pokemon cards are being turned into NFTs on Polygon. 175 PSA-graded cards were tokenized on the Polygon blockchain where users could buy packs and get a random Pokemon.

  • Proof of Play raised $33M to create web3 games. The company was founded by the co-creator of Farmville and is backed by powerhouse investors like Balaji, Naval, a16z, and Emmett Shear (the co-founder of Twitch).


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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.