Little things matter a lot - Crocs.

How Jibbitz helps Crocs make racks!!

Jibbitz what? The snazzy add-ons for Crocs, that personalize your Crocs and take them from “meh” to “yeah”!

Jibbitz have to be the best part of owning Crocs; it even makes us slide owners a little jealous. But, let’s get into the Business of Jibbitz:

  • Jibbitz was started by a couple Sheri Schmelzer and her husband Midas Touch.

  • Jibbitz was sold within a year of starting it, with revenue growing from $200,000 to $2 million from February to August.

  • The deal structure was set at $10 million, with a pledge to pay an additional $10 million if future earnings goals are met.

  • Jibbitz reported a revenue of USD $112 million in 2021, which is 6% of its total revenue.

  • As of 2023, Jibbitz accounts for 8% of Crocs revenue.

Crocs has been able to create a funnel, that upsells Jibbitz and goes as: people buy crocs to personalize them with Jibbitz.