How tiktok helped McDonald's to increase sales.

Who’s this purple blob? It’s Grimace, the lovably enigmatic character from McDonald's, is the purple guru of all things deliciously mysterious. Is he a sentient blob? A milkshake enthusiast? Nobody knows, but his cheerful vibe makes everyone grin – just like getting an extra French fry in the bottom of the bag!

The Grimace shake trend involves TikTokers uttering “Happy birthday, Grimace“ before indulging in a sip of the McDonald's Grimace dessert shake, only to face the consequences afterward. The Grimace shake debuted on June 12th, on the special occasion of the Grimace’s birthday.

Here are some stats that this trend pulled off:

• After this trend took off, #grimaceshake has over 3 billion views.

• It helped boost McDonald's second-quarter sales in the U.S. by over 10%.

• It helped boost McDonald's global second-quarter sales by nearly 12%.

McDonald's also leaned into it, with Grimace tweeting on the McDonald’s account: “meee pretending I don’t see the Grimace shake trendd.” You don’t need executives, you need mods.

Here’s a youtube video if you wanna know more.