#1 Edition of Daily Grind.

In today’s newsletter:

  • McDonald’s genius marketing: got 3B+ views with $0

  • Little things matter: How Jibbitz are racking up dough for Crocs

  • S&P 500 earnings beat expectations

  • and a fudge ton more….

McDonald’s had more sales thanks to TikTok

Who’s this purple blob? It’s Grimace, the lovably enigmatic character from McDonald's, is the purple guru of all things deliciously mysterious. Is he a sentient blob? A milkshake enthusiast? Nobody knows, but his cheerful vibe makes everyone grin – just like getting an extra French fry in the bottom of the bag!

The Grimace shake trend involves TikTokers uttering “Happy birthday, Grimace“ before indulging in a sip of the McDonald's Grimace dessert shake, only to face the consequences afterward. The Grimace shake debuted on June 12th, on the special occasion of the Grimace’s birthday.

  • After this trend took off, #grimaceshake has over 3 billion views.

  • It helped boost McDonald's second-quarter sales in the U.S. by over 10%.

  • It helped boost McDonald's global second-quarter sales by nearly 12%.

McDonald's also leaned into it, with Grimace tweeting on the McDonald’s account: “meee pretending I don’t see the Grimace shake trendd.” You don’t need executives, you need mods.

Here’s a youtube video if you wanna know more.

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Little things matter for Crocs.

Jibbitz what? The snazzy add-ons for Crocs, that personalize your Crocs and take them from “meh” to “yeah”!

Jibbitz have to be the best part of owning Crocs; it even makes us slide owners a little jealous. But, let’s get into the Business of Jibbitz:

  • Jibbitz was started by a couple Sheri Schmelzer and her husband Midas Touch.

  • Jibbitz was sold within a year of starting it, with revenue growing from $200,000 to $2 million from February to August.

  • The deal structure was set at $10 million, with a pledge to pay an additional $10 million if future earnings goals are met.

  • Jibbitz reported a revenue of USD $112 million in 2021, which is 6% of its total revenue.

  • As of 2023, Jibbitz accounts for 8% of Crocs revenue.

Crocs has also been able to create a funnel, that upsells Jibbitz and goes as: people buy Crocs to personalize them with Jibbitz and they are just fun.

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  • Profits held up far better in Q2 than folks on Wall Street Expected.

    1. In Q2 nearly 80% of S&P 500 companies reported numbers that were better than analysts had predicted.

  1. According to data provider Refinitiv, Q2 2023 had the highest rate of companies beating expectations since Q3 2021.


  • The podcast of the day is "Paul Graham: How to Do Great Work" by Founders, hosted by David Senra.

  • Test out your circle drawing abilities. Find out if you can draw the perfect circle.

  • The reddit that i’ve been on a lot lately is r/Biohackers.

  • This website called first1000.co, explains the untold stories, strategies, and growth hacks companies deployed to acquire their first 1000 customers.

  • I don't want to pay for Photoshop; here's a website called Photopea that can do it all.

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DISCLAIMER: None of this is financial advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. Please be careful and do your own research.